Customer Churn Prediction Platform
Client: Subscription Streaming Service•Industry: Media & Entertainment
52%
Churn Reduction
91%
Prediction Accuracy
$18M
Retained Revenue (Annual)
The Challenge
High customer churn rate (8% monthly) with no visibility into at-risk subscribers
Our Strategic Approach
Built ML platform analyzing viewing patterns, engagement, and payment history to predict churn with 91% accuracy.
Technologies & Tools Used
PythonScikit-learnAWSSnowflakeApache Airflow
“We can now proactively save subscribers before they cancel. The ROI has been exceptional.”
— Subscription Streaming Service Executive
More Outcomes
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